Welcome to our agency.

We Are The Medium is a creative and culture agency dedicated to consultancy and communication through video, music, print and visual arts.

WATM is a counter-action to the regular model of the arts industry, because decentralizing business from the arts is what creates cultural currency.   Our work is intentional, intuitive and fiercely independent.  With a birds eye view of industry, our intention is to give back what we have received from culture.  We are selective and sometimes, quiet.

Our ethos of "Independent is the new major" permeates throughout all our works, presence and internal dialogue. In a world on the cusp of change, being independent empowers our approach to cultural production, and is rooted in social justice.

Communication + Unity = Community.  

Our Story

The Minority is really The Majority. 

The Narratives we saw of our people was not in our hands.  In 2013, The Medium was formed by Yassin “Narcy” Alsalman and Sundus Abdul Hadi as an artist collective and house of creatives. We have since released books, dropped albums, designed clothing, curated art exhibits, produced films, directed music videos, worked with major brands, consulted on culturally sensitive projects, and launched successful campaigns online for music. Our current project is Maktaba Bookshop, our culture space in Montreal, Canada.

Representation, care, new narratives, and internationality are some of the common threads that link our projects, products, artwork and curated events. We serve the community of the margins; deeply-rooted, displaced, diasporic, undefinable. Our reach into publishing in 2020 is a natural evolution of our work as We Are The Medium, and our aim is to create accessible culture-based printed matter for the masses by members of our artistic and cultural community.

Strength in numbers, because numbers don't lie, the media does.

We work with artists, companies and people through the Arts and Education. We live around, and work for, The World. We Are The Medium.