The critic must attempt to fully realize, and take responsibility for, the unspoken, unrepresented pasts that haunt the historical present.”

- HOMI BHABHA

We Are The Medium (WATM) is a creative and culture agency dedicated to consultancy, communication and curation through video, music, print and visual arts. Founded by Sundus Abdul Hadi and Yassin Al-Salman in 2013, WATM is the think tank of their brick-and-mortar MAKTABA Bookshop located in the Old Port of Montreal (founded in 2022). WATM is a counter-action to the regular model of the arts industry, because decentralizing and decolonizing business from the arts is what creates cultural currency. Our work is intentional, intuitive and fiercely independent. With a birds eye view of industry, our intention is to give back what we have received from culture. Our ethos of "Independent is the new major" permeates throughout all our works, presence and internal dialogue. In a world on the cusp of change, being independent empowers our approach to cultural production, and is rooted in social justice.