We Are The Medium presented the following multimedia retrospective takeover at 4th Space on September 10-12, 2025, within the scope of the SSHRC-funded project on Equity, Diversity and Inclusion (EDI), as a curatorial team based in Turtle Island and alumni of Concordia University’s Communication Studies Department:

THE MESSAGE IS THE MEDIUM presented an archival, multimedia retrospective of past and present work by independent artists Sundus Abdul Hadi and Yassin “NARCY” Alsalman, founders of artist collective We Are The Medium (WATM). Their experiential installation presented the plethora of media and projects produced out of WATM and the community that it has cultivated over the past two decades, showcasing archival materials, artwork, video, book arts and spacemaking.

As bastions of Arab culture in Tio:tia’ke, this retrospective sought to celebrate, uplift and reflect the rich tapestry of thinkers, artists and educators of the deeply-rooted communities which WATM fosters through their work.

The SSHRC-funded project Intersectional Community Communications as Critical EDI Work amplifies community-led Critical EDI practices, foregrounding community organizations’ longstanding expertise in EDI as a liberatory tool for naming, analyzing, and challenging systems of oppression. 

Photos by Marie Bernard Brind’Amour