We Are The Medium is an independent boutique label focused on physical media. In this time of digital obsession, our role is to remind artists to return to the origins of how music was consumed, helping establish a sustainable model and equitable share split on physical media (CD, Merchandise, Vinyl, Cassette) without any ownership of rights or publishing on behalf of the label. Artists keep their digital rights, we are more interested in cataloguing and helping create a new system of release. We have worked on Hip-Hop, house, instrumental, comedy and classic album releases with artists.