WATM is a boutique, independent label focused on physical media. We are not interested in owning artists rights in an increasingly exploitative, digital world. We work closely with friends, musicians, comedians, writers and artists to release medium that can last forever. We help artists re-imagine their value, creating deals based on equitable splits and conversations around creativity and value alignment. We have executive produced albums, funded production, creatively directed and curated collaborations between visual artists and musicians to create physical versions of projects. We believe in creating archive, cataloguing art and returning to intentional listening.